Last week we saw Nigerian Pop star Davido signing a lucrative multi-million dollar deal with Sony music. The Global Company has released a full press statement.
“This deal represents a step forward for Sony Music Entertainment as it grows its roots in Africa,” the statement read. “Announcing its official presence in Lagos, Nigeria verifies Sony Music Entertainment’s decision to pursue new business via the introduction of on-the-ground operating entities in an expanded number of markets in the region.”
“The timing of the decision is based on the convergence of a number of positive indicators in Africa’s economy and positive signs in the music industry.”
“We are thrilled to welcome Davido into the Sony Music family,” Sony Music’s President, Northern & Eastern Europe and Africa, Adam Granite said. “We are very much looking forward to bringing one of Africa’s biggest stars to the world. We are also excited to partner with Kamal Ajiboye, Davido’s manager as well as Efe Ogbeni, who will be executive producing the album on our behalf.”
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